Monday, January 20, 2014

Ford Motors Analysis

SWOT Analysis of Ford Motor Company: Strengths: 1) one(a)ness of the oldest, largest and well-nigh admired brands in the world with presence in e reallywhere 200 different marketplaces across six continents. 2) A very strong portfolio of reputed brands in different segments of the automobile industry, such as Ford, Jaguar, Lincoln and Volvo. 3) Loyal customer base in harvest-tide segments such as SUVs and Pickups. Weaknesses: 1) Extremely high equal of trading operations as compared to other efficient and leaner machine manufacturers the homogeneous Toyota, resulting in square pressure on constitute cerebrate and operational issues. Such issues have forced the association to unaired many of its plants and lay off a signifi backt portion of its hands. 2) Declining market appoint in its major market, ie, USA, payable to severe contender from other progressive and efficient contradictory auto manufacturers like Toyota and Honda. 3) Declining marke t fate has led to overcapacity in many of its plants. 4) Customers slip their focus from large vehicles such as less force out efficient SUVs and shifting to smaller and a great deal efficient cars, thereby hurting the growth in one of the most paid business division of the Ford, i.e., its flagship SUVs and pickups.
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Opportunities: 1) Growth opportunities in fast exploitation emerging nations or markets such as India and China repayable to increasing demand for vehicles by the consumers of these nations, which can be tapped by the company to offset its decline in market share in countries like USA. 2) Opportunities to tap the growing hybrid car ! segment. Threats: 1)Extreme competition from other foreign manufacturers like Toyota and Honda that are much more(prenominal) efficient in basis of cost of production and operations and produce much more efficient cars. 2) Declining market share resulting in closure of octuple plants and job cuts, leading to judgement and fear among the current workforce and development of negative corporal image. 3) Rising input be or prices of raw...If you want to breed a full essay, cast it on our website: BestEssayCheap.com

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