Nike Promotion Essay

Another important factor in economy is the maturing market in athletic shoes. There is also a growing adverse demographic change in the marketplace brought about by the sweatshop expose that Nike has not overcome yet. Effects to Nike’s growth are also affected not only by domestic economy but also by the international economy. The continued weak Euro and Asian recession could potentially hurt Nikes international sales and growth. Nike’s extreme sports product line is seen as inferior quality compared to competitors and is hurting sales and brand image. CUSTOMERS In 1998, Americans spent $38 billion to buy over 1. 1 billion pairs of shoes. Sporting Goods Manufacturers Association revealed that athletic footwear makes up almost 35% of all footwear purchases. The existing domestic industry focus is on casual and comfortable shoes. Demand is up for the â€Å"brown shoe† casual footwear with a comfortable and rugged design. This is because of the increasing number of workplaces allowing casual dress codes. Multinational customers account for a large part of Nike’s sales. In 1995, Nike’s international operations accounted for 36. 6 of its total revenues. The company believes that demands from international markets will increase in future. Nike must cater to a large portion of the new generation that demands the latest trends and styles. Nike should take into account the changing US demographics due to the rising proportion of Hispanics, Asians, and African Americans. These groups have different preferences that Nike should be able to satisfy. Nike should identify the next generation of loyal customers and provide for their needs. COMPETITION Competition is very fierce due to the number of companies competing for sales. Lots of money goes to marketing and promotions using various channels to reach the young demographic group of consumers who spend the most money on Nike’s products. Growth is slowing down in the athletic footwear industry. But new markets are emerging with high growth rates. These markets include extreme sports market and the corporate merchandise market. Nike’s global market share was an impressive 30. 4% in 1998. The closest competitor, Adidas, held 15. 5% of the market share while Reebok held 11. 2%. The remaining competitors, including Fila, Timberland, Asics, Converse, and New Balance, among others, each hold approximately 3-5% of the remaining market share. MARKETING ASPECTS OBJECTIVES Nikebiz. com stated that Nike’s mission statement is â€Å"Through the adoption of business practices Nike is committed to securing intergenerational quality of life, restoring environment and increasing value for our customers, shareholders and business partners. † Nike shows passion for their company, products, and athletes. They are determined to provide consumers with comfort and assurance. They also find ways to innovate and create. They adhere to their five brand principles namely: inspire, innovate, focus, connect, and care. Another Nike’s objective is â€Å"to be the world’s leading sports and Fitness Company. † Nike’s mission statement is similar to a vision statement and is potentially a weakness. The mission identifies the sports and fitness industry business they are in, it does not specify as to what products and services they provide. The mission statement does not mention distribution channels and customers. However, it portrays management’s beliefs and the desire to be number one and remain in the leading position in sports and fitness shoe and apparel industry. STRATEGIES Corporate Strategies. The past two decades saw a change in economy from â€Å"standardized† to flexible†. Having a strict corporate organization used to be the rule, now it is common to have a flexible organization that uses subcontracting. The main reason Nike succeeded in competing in the footwear industry for a long time is because they remain flexible in an unpredictable market by subcontracting overseas in countries with low labor-cost. Another reason for Nike’s strength in competition is their product differentiation. Aside from athletic shoes, Nike’s product line now offers a broad range of clothing, equipment and accessories. TACTICS Nike’s distinctive tactics are found in the area of marketing, specifically in consumer brand awareness and brand power. Nike’s catch phrases like, â€Å"Just Do It,† and symbols like the Nike â€Å"Swoosh,† are reminders of the Nike empire. This tactic is effective because it could not be easily replicated and it offers value or benefit to consumers. Nike is becoming a part of American and world culture, the brand power becomes more difficult to replicate. The trademark and a slogan serves as the company’s fingerprints. Nike is able to capitalize the unique identity due because of its financial strength. Nike reaches millions of consumers through large-scale marketing campaigns. The public benefits from the strength of Nike’s image when they make a purchase. Consumers often associate Nike image with quality products. By associating star athletes and motivational slogans like, â€Å"Just Do It,† consumers identify their purchases with the prospect of achieving greatness. This image they create forms a tactic that competing companies can not easily duplicate by simply improving their products. PRODUCT Nike sells a huge variety of products, including shoes for running, basketball, cross training, Women and children. All of which are currently its top-selling product categories. Nike also sells shoes for outdoor activities such as tennis, golf, soccer, baseball, football, bicycling, volleyball, wrestling, cheerleading, aquatic activities, auto racing and other athletic and recreational uses. Nike began selling active sports apparel in 1979 as well as athletic bags and accessory items. The company sells a line of performance equipment under the Nike brand name, such as sport balls, timepieces, eyewear, skates, bats and other equipment. They also sell a line of dress and casual footwear and accessories for men, women and children under the brand name Cole Haan. The company markets headwear under the brand name Sports Specialties, through Nike Team Sports, Inc. They also sell small amounts of various plastic products to other manufacturers through Nike IHM, Inc. Bauer Nike Hockey Inc. manufactures and distributes ice skates, skate blades, in-roller skates, protective gear, hockey sticks and hockey jerseys and accessories under the Bauer and Nike brand names Pricing Strategies Nike uses vertical integration in pricing wherein they own participants at differing channel levels or engage in more than one channel level operations. This is also an attempt to control costs and influence pricing practices. PLACE Distribution channels and policy. Should additional channels be added, why? Nike sells its product to about 20,000 retail accounts in the U. S. and in approximately 110 countries around the world. Nike sells its products in international markets through independent distributors, licensees and subsidiaries. Independent distributors has little or no pressure for local adaptation because the 4Ps of marketing are managed by distributors. PROMOTION Nike has been one of the top retail industries for quite along time. This is because they sell quality products, customer loyalty, but most of all, its great marketing techniques. Nike has a number of famous athletes to create a great deal of attention to their products. Nike has signed the top athletes in many different sports such as the Brazilian Soccer Team (especially Ronaldino, Renaldo, and Roberto Carlos), Lebron James and Jermane O’Neal for basketball, Lance Armstrong for cycling, and Tiger Woods for Golf. Sponsoring of events is another great promotional technique for Nike. It brings attention Nike’s products. Web sites are a great promotional tool as they cover these events. Such events include Hoop It Up and The Golden West Invitational. Nike also personalizes websites. They make the websites exclusively for a sport such as nikebasketball. om , nikefootball. com , and nikegolf. com Marketing strategy: Nike’s marketing strategy is an important component of the company’s success. Nike is positioned as a premium-brand, selling well-designed and expensive products. Nike lures customers with a marketing strategy centering around a brand image which is attained by distinctive logo and the advertising slogan: â€Å"Ju st do it†. [35] Nike promotes its products by sponsorship agreements with celebrity athletes, professional teams and college athletic teams. However, Nike’s marketing mix contains many elements besides promotion. These are summarised below. Advertising From 1972 to 1982, Nike relied almost exclusively on print advertising in highly vertical publications including Track and Field News. Most of the early advertising was focused on a new shoe release, essentially outlining the benefits of the running, basketball or tennis shoe. In 1976, the company hired its first outside ad agency, John Brown and Partners, who created what many consider Nike’s first ‘brand advertising’ in 1977. A print ad with the tagline â€Å"There is no finish line† featured a lone runner on a rural road and became an instant classic. The success of this simple ad inspired Nike to create a poster version that launched the company’s poster business. In 1982, Nike aired its first national television ads, created by newly formed ad agency Wieden+Kennedy, during the New York Marathon. This would mark the beginning of a remarkably successful partnership between Nike and W+K that remains intact today. The Cannes Advertising Festival has named Nike its ‘advertiser of the year’ on two separate occasions, the first and only company to receive that honor twice (1994, 2003). 36] Nike also has earned the Emmy Award for best commercial twice since the award was first created in the 1990s. The first was for â€Å"The Morning After,† a satirical look at what a runner might face on the morning of January 1, 2000 if every dire prediction about Y2K came to fruition. [37] The second Emmy for advertising earned by Nike was for a 2002 spot called â€Å"Move,† which featured a series of famous and ever yday athletes in a stream of athletic pursuits. [38] In addition to garnering awards, Nike advertising has generated its fair share of Controversy. RANDOM: The short version of this is: Nike makes itself pop up everywhere, so that it’s well known. It associates with people that most of it’s consumers want to emulate (such as michael jordan, in the 1990’s) and creates products that will appeal to as wide of an audience as possible while using those celebrities it’s consumers want as bait (eg, michael jordan and the Air Jordan shoe line). This is just the marketing side: The business as a whole creates fast, easy assembly methods that allow it to use cheap labor in southeast asia and elsewhere to get cheap products (around 10 dollars) and sell them at extremely high prices (about 150 dollars). With nike, most of what you’re buying is image. Nike, Inc. is a marketer of sports apparel and athletic shoes. The American manufacturer, through its marketing strategy which rests on a favourable brand image, has evolved into a large multinational enterprise In keeping with the brand image is its association with the distinctive logo and its advertising slogan, â€Å"Just do it. † In order to maintain and sustain this image, the company makes huge investments in advertising and brand promotion. Its promotional activities include agreements for product sponsorship with professional athletic teams, celebrity athletes, and numerous college athletic teams. Nike is involved in the production of goods for a wide variety of sports, competing with every sports fashion brand in existence. Because of the absence of any single brand that rivals the products of Nike, the company has no direct competitors, with the exception of German company Adidas. This has helped popularize the brand worldwide in all areas of sport and sports fashion. When Nike first began as Blue Ribbon Sports they only sold one product (running shoes) and because of this they had to make the target audience large. However, because of the wide-range of products that Nike sells they now have different target-audiences for each product. For young people, Nike sponsors popular athletes that their customers want to emulate.

Iphone 4 Research Paper

Weighing in at just four point eight ounces, the iPhone four is one of the most well-known and incredible touch screen cell phone devices ever made. With so many amazing features, information and capabilities, this phone is undoubtedly a must have of two thousand and twelve. All around the world, you see business professionals making important calls, closing in on company deals and occasionally talking to their spouses about what they will have for dinner. However, these sophisticated workers are not the only people you will see with an iPhone in their hand.Apple Corporation has keenly targeted buyers of all ages with the iPhone’s broad array of capabilities. Starting with elementary aged children, who are lured in by the gaming qualities, along with their parents who want to be able to contact them after school or at soccer practices. For them, it is a fun yet functional addition to everyday life. More common users of the iPhone are Twitter, Facebook and Instagram-obsessed te enagers. Whether it is a sit down dinner or during high school and college classes, teens are always checking for new tweets, messages, status updates and professional looking Instagram photos.Shocking or not, the average teen checks their smartphone around three hundred times per day; twelve and a half times an hour, which equals out at every four point eight minutes. The average adult was not far behind this statistic, as they check primarily their email every twelve minutes. These are just a few different types of iPhone owners, but since there are so many technology savvy people in the world, almost anyone has the ability to use the iPhone.The iPhone has an astonishing sixty four million users throughout the United States, although Droid, Android, and HTC brand phones have claimed fifty one percent of smartphone users and iPhone users hold on closely to that remaining forty nine percent. Another great feature with the iPhone is Siri; interactive software that allows you use your voice to send messages, place calls and even locate the nearest coffee shop. All you do is hold the home button, and Siri will ask you how she can help. As most people know, the iPhone is made with glass on both the back and the front sides, which amounts to a beautiful retina display.This however causes many cracked and shattered expensive-to-fix screens. The five-megapixel camera also draws people to the iPhone since it is one of the best on the market. You will be sure to capture that Kodak moment every time. With a height of four point five inches, a width of two point three inches and a depth of zero point three seven inches, the iPhone most definitely is not the thinnest smartphone on the market. That is the Droid Razr, which is a large competitor to the iPhone, but it does not affect Apple because they have such extreme profits every year.Since the iPhone has eighteen international language options available, it is accessible nearly all over the world. With these great acces sories and uses, the iPhone seems like an ideal choice. Even though the iPhone appears perfect in every way, everything has flaws and there is no way around that. To start off, the iPhone as afore mentioned, is made of glass which causes it to be very fragile. This specific reason is a large contributor to why millions of dollars each year are spent on accessories such as cases and screen protectors, since some people do not purchase a case solely for decoration.One single slip of the fingers and your iPhone can be destroyed. Compared to other smartphones, the iPhone battery life does not stand up to its competitors. The Droid Incredible has a battery life of twenty hours while the iPhone’s lithium battery holds an average of seven hours of use. Few things in my opinion could be worse than a dead phone when you need it most. Another weakness the iPhone has is its lack of availability for a memory card to be inserted. This drives away the smartphone users who have thousands of songs in their iTunes libraries, hundreds of pictures and videos along with the large gigabyte use for gaming apps.Another downfall would be the price. The phone itself is six hundred dollars if it needs to be replaced. It is no doubt worth that much, but since apple makes so much money the price should be lowered. A Droid Razr has almost all of the same features as the iPhone yet it only cost three hundred and fifty dollars. If I could personally change one thing about the iPhone, it would be the maps application. It should have turn-by-turn navigation similar to a real GPS.The iPhone is extremely difficult to use for directions if you are driving, not to mention dangerous while one attempts to read the confusing map. The map does not point you in the direction you are going; it points you in the direction that you are coming from. Overall, I believe the strengths outweigh the weaknesses and sixty four million other people must agree with me. The iPhone is used all over the world by many different people and for many different things including maps, the outstanding camera, its retina display, fast internet speed and everything else it contains.Overall, it would be a great investment for someone who needs a phone that does more than call. Although the iPhone has a few imperfections, its vast array of features makes it hard to pass up. http://www. apple. com/iphone/iphone-4/specs. html http://www. pcmag. com/article2/0,2817,2397688,00. asp http://articles. businessinsider. com/2010-01-13/tech/30018103_1_screen-repair-kit-iphone http://www. apple. com/iphone/built-in-apps/maps-compass. html http://articles. latimes. com/2012/jun/12/business/la-fi-apple-20120612

Culture Globalization and Its Impact on Recreation Culture Essay

The world had occupied through the latest twenty century until that day by globalization theory, its concept and future impacts . the scientists opinions had varied about globalization repercussions at rising countries including the Arab and Islamic countries . cultural globalization is one of globalization fields which correlated by cultural side , all life fields impacted by globalization , the sport field is one of fields which impact by social phenomenon what appear on societies , but globalization appearance and its effect on any field will connected by cultural and ideological debates what it’s to hard to predict its results. Cultural globalization is most important globalization fields , Arab makers decision are commit error if they believe that challenges of globalization period is only economic challenges but the most critical challenges in that field is cultural challenges . culture was found and persist as component in expeditions of ideological spreading . the culture object is increasing importance to globalization theory , that cultural exposure isn’t the mean to justifies but it become an aim. Media is essential transporter for globalization cultural , mass media is consider to millions of people the main medium to getting the cultural and by fast development to mass media the world become small village and the cultural globalization was appeared . the modern mass media played the greater mission in publishing cultural globalization that this mass media distinct by fast diffusion and crossing the countries with out censorship. The satellite , computer , internet is consider the most using recreational and mass media, it is one of the important mediums to publishing culture . if the local culture will be changed as a result of publishing cultural globalization that the recreational culture isn’t far about this changing , cultural globalization inseparable part of the public culture , so we must know the impact of cultural globalization as social phenomenon at recreational culture for university youth , the youth is the main element in society and the mover energy for development plans , this group is affected most by contemporary world , regional and local changes for them . The societies interested by physical and recreational culture and try to fix knowledge and recreation aspects which help to develop the social and national positive aspects . thus it’s important to analyze the common recreational cultural to the most important group of people groups and also know the impact of the new social phenomenon on this culture to Evaluate according to nationality values and habits . No doubt that the cultural globalization is most important and critical world phenomenon impact on culture of youth generally and in their recreation culture especially the study is contribute in analyzing the recreational culture for university youth , the available data contribute in understanding this recreational culture and how to evaluate it also selection of elements which effect on recreational culture help us in utilization from its positivism and resistant its negativism. The research aims knowledge the effect of cultural globalization on : 1. philosophy and concept of recreation for university youth 2. tendency of university youth which relate to recreation activities 3. knowledges of university youth which relate to recreation activities. 4. the recreational activities practicing for university youth 5. sociality values which relate to recreation activities the research hypotheses 1. cultural globalization effect on increasing perception of recreation philosophy and concept 2. cultural globalization effect on increasing university youth tendency toward recreation activities 3. cultural globalization effect on increasing university youth knowledges toward recreation activities 4. cultural globalization effect on decreasing in the recreational activities practicing for university youth. 5. cultural globalization effect on weakening the sociality values of university youth which relate to recreation activities the research procedures the research fields geographic field : Zagazig and 6 October university temporal field : scholastic year 2005 / 2006 human field : students of governmental university as zagazig university and one of private university as 6 october university the research sample 1619 student was selected by percentage 10% from total society, the sample was drawn randomly the method the researcher use the descriptive method that is suitable for study tools of data collection. 1. questionnaire for exploration of experts opinion about the mediums of spreading the cultural globalization 2. questionnaire for exploration of experts opinion about the questionnaire centers of cultural globalization and its effect on recreational culture for university youth 3. questionnaire for exploration of experts opinion about questionnaire of cultural globalization and its effect on recreational culture for university youth 4. Questionnaire of cultural globalization and its effect on recreational culture for university youth and applying it to study sample the survey study the researcher applied the questionnaire and repeated the application at 100 student out field of research sample , to know how could the research sample understood the elements of questionnaire and checking the reliability coefficient also checking questionnaire validity by reviewing it in final form by experts . The main study the questionnaire applied on research sample in the scholastic year 2005 / 2006 , the researcher emptying and classification the students answers on questionnaire elements in order to use it in statistical tests the statistical treatments Microsoft excel was used to calculate the percentage and SPSS program was used to make the following statistical treatments : |1. Average |2. Standard Deviation | | 3. Analysis of Variance ( ANOVA ) |4. Chi- Square test | |5- Lest Significant Deference ( L S D ) |6- T- test | CONCLUSIONS 1. modern mass media is the most important mass to spend spare time , its dangerous increased if it used with out the orientation and supervision . 2. the use of this mass as increase as the economic level of youth increased. 3. if the economic level of youth increased , the use of this mass will increased 4. university youth tendency increased toward activities of sportive , culturally , artistical , and sociality as a result of using internet , also the knowledge increased toward activities of sportive , culturally , artistical , and sociality also practice increased toward culturally and sociality activities , internet was supporting friendship , the ability on achievement , freedom , flexibility values 5. university youth tendency increased toward activities of sportive and artistical as a result of using internet , also the knowledge increased toward activities of sportive and artistical , also practice increased toward artistical activities , satellite was supporting flexibility values 6. university youth tendency increased toward activities of sportive , culturally and artistical as a result of using computer , also the knowledge increased toward activities of sportive , culturally and artistical , also practice increased toward culturally and artistical activities , computer was supporting honesty , time respect , honoring , freedom , flexibility, the ability on achievement ,subjection , leadership and humility values. 7. cultural globalization effected in increasing perception of recreation philosophy and concept for university youth. 8. in spite of increasing the tendency towards some recreational activities that wasn’t effected in tendency toward recreation activities in general 9. in spite of increasing knowledge towards some recreational activities as a result of using modern mass media that knowledge was weakened in general according to that cultural globalization effected in decreasing knowledges toward recreation activities. 10. cultural globalization contributed in weakness the recreational activities practicing 11. cultural globalization contributed in weakness sociality values which relate to recreation activities. Recommendation 1. cooperation of society establishments as home , school and mass media in youth enlightenment about damages of negative programs which published by modern mass media 2. participation of parents with sons in seeing and using the modern mass media to avoid isolation of youth and choosing unpurposeful programs. 3. organizing the using of the modern mass media during the spare time 4. university is consider one of the most sociality establishments which making the cultural fortification against foreign cultural trends so it must be interested with recreational activities in university out the competition field under professional supervision to fix the positive sociality value 5. opening active center in university for students after lectures not limited by work official times. 6. set up symposiums increasing the consciousness for university youth toward what publishing by the modern mass media and hint about its dangerous 7. interest by presenting purposeful media programs which contribute in publishing and supporting positive value 8. supporting inventor computer program to invent computer games which spread the real sociality facts , habits and values written by :Sameh Hassan.

Policy and Politics in sports and gender Essay Example | Topics and Well Written Essays - 500 words

Policy and Politics in sports and gender - Essay Example The sports policies, as they are made by men keeping the development of men in mind have failed to bring any significant change for women. The example is an adoption of ‘woman and sports’ format where a woman is expected to change according to the rules of the policies rather than policies being changed according to the woman’s need ( Talbot 2002. p.277). The meetings of the organizations are held on weekdays when women are busy with their family duties and are held in such locations that women members find it difficult to travel there. These are the things which show that there is a resistance to women participation in the decision making process by sports bodies. There are no written experiences as women usually withdraw after the resistance. However, the author says that to change the situation, these experiences and discrimination should be recorded in written format and a creative way should be found to create a change ( Talbot 2002. p.278). A research conducted during the commonwealth games in 1994 showed that the women participants from different levels of the team from different countries felt that they were not supported at all and experienced many barriers through ignorance and neglect by the male authorities. The response to the questionnaire revealed that women get very less share of attention and resources available and because of their gender, they experience negative feelings by their male managers and coaches (Talbot 2002. p.284). It was found that the establishment of The Working Group and Sport by European Sports Conference in the year 1989 to bring in practice the gender equity in sports led to nothing new. In 1991 and 1993 there

Shakespeares Sonnet 18 In Comparison With Robert Brownings His Last Essay

Shakespeares Sonnet 18 In Comparison With Robert Brownings His Last Duchess - Essay Example The work of Shakespeare viewed females as pleasantries of life but that of Robert identified them as a means of gathering sexual pleasure and contentment whereas, his work did not convey respectful image of a woman. The quality of life significantly determines level of one’s artistic characteristics. The great Shakespeare struggled notably in his life. But, at the end, he experienced fame and wealth. The old man died in peace and therefore, he started to view the world as a manmade heaven. The abovementioned legend grew up in a family with rigid ethical and civic rules. The dedication towards decency and civilized behavior is quite notable in his work. He never kneeled before so-called modern poetic rules that encouraged artists of the time to add sexism in their works so that they can get more attention. The Shakespearean way of poetry is preserved for the best minds of each era and therefore, when most of the population drives towards poetry in order to fulfill their filthy sexual agendas. The pure minds kept on find the true meanings of life in the evergreen works of the great legend. The featured Robert’s work is all about considering females as machines of attaining sexual pleasure (Browning 1842) while the symbolism used by Shakespeare helped the people in taking females as their companions. The works of the legendary artist indeed guided the society towards gender-based equality (Shakepeare 1609). The poem attempted to communicate that females are like summers as they come rarely in one’s life and therefore, they should be cared about. The Shakespearean philosophy is stemmed from the idea that the inter-gender relationships should have long-term nature and people should be trained to view their wives, mothers, sisters, and... The work of Shakespeare viewed females as pleasantries of life but that of Robert identified them as a means of gathering sexual pleasure and contentment whereas, his work did not convey a respectful image of a woman. The quality of life significantly determines the level of one’s artistic characteristics. The great Shakespeare struggled notably in his life. But, at the end, he experienced fame and wealth. The old man died in peace and therefore, he started to view the world as a manmade heaven. The above-mentioned legend grew up in a family with rigid ethical and civic rules. The dedication towards decency and civilized behavior is quite notable in his work. He never kneeled before so-called modern poetic rules that encouraged artists of the time to add sexism in their works so that they can get more attention. The Shakespearean way of poetry is preserved for the best minds of each era and therefore when most of the population drives towards poetry in order to fulfill their filthy sexual agendas. The pure minds kept on find the true meanings of life in the Evergreen works of the great legend. The featured Robert’s work is all about considering females as machines of attaining sexual pleasure while the symbolism used by Shakespeare helped the people in taking females as their companions. The Shakespearean philosophy is stemmed from the idea that the inter-gender relationships should have long-term nature and people should be trained to view their wives, mothers, sisters, and girlfriends as friends and companions.

An Ideal Husband Essay Example | Topics and Well Written Essays - 250 words - 1

An Ideal Husband - Essay Example Lord Goring also tries to test as to what Lady Chiltern will do if she comes to know of Sir Chiltern’s shady past and tries to convince Lady Chiltern to be charitable when it comes to forgiving her husband. In the mean time Mrs. Cheveley tells Lady Chiltern about Sir Robert’s ill gotten wealth and on knowing this Lady Chiltern refuses to forgive Sir Robert for his dishonesty. In this Act lot of confusion ensues between Sir Chiltern and Lord Goring because Sir Chiltern believes that Mrs. Cheveley sitting in Goring’s drawing room is an evil lady while Goring believing that particular lady to be Lady Chiltern, tries to defend her character before Sir Robert. When Sir Robert leaves, Goring manages to get the letter which is a proof of Sir Robert’s shady past from Cheveley by scaring her of trusting her to the authorities for stealing a piece of jewelry. However, Mrs. Cheveley manages to steal the letter Lady Chiltern wrote to Goring and tells him that she will show that letter to Sir Robert to prove that Goring has a relationship with Lady Chiltern. In this Act all the confusions and misunderstandings get resolved and Lord Goring convinces Lady Chiltern to forgive her husband Robert and allow him to carry on with his public life. In the mean time Lord Goring also proposes marriage to Mabel Chiltern which she gladly accepts. All the controversies get resolved and all the major characters in the play end up getting what they

College Admission Personal Statement Essay Example | Topics and Well Written Essays - 250 words

College Admission Personal Statement - Essay Example Actually, my math teachers never strived to find out the root cause of my poor performance, rather they readily and ignorantly labeled me with ADD while constantly pressuring me psychologically due to which I earned the reputation of a good-for-nothing student, though I have always got straight A’s and B’s in other subjects. It all changed when I happened to take my first psychology class during which the stark reality of what I actually was meant to be hit me and forced me to change my opinion about myself. Then I realized that I had much to do in my life if only I was allowed to avail the opportunity for studying psychology in UA. I believe I can be a riveting asset as a student to UA because it has been years since I started designing strategies about how students can be encouraged to learn passionately and how wrong judgments and diagnosis made by teachers can horrendously influence the students psychologically who may have the capacity to perform well but their tal ents get marred by the personality-distorting critical

International Business Theory and Practice Essay

International Business Theory and Practice - Essay Example Starbucks is one of the leading coffee chain businesses in the world which has been exemplary in their strategies for domestic as well as global expansion processes. Starbucks Corporation in a Washington based company but over the last decade, the company has employed different innovation strategies to expand their business internationally and has increased its number of stores across the world at an accelerated rate making it one of the fasted internationally growing multinational corporations across the globe. The company is specifically focused on expanding into the emerging markets with high potential for growth like Middle East, Europe, and Asia pacific including China, Korea, India and the Latin America markets. This paper focuses on the different strategies of Starbucks in entering the emerging market of North Korea. There are a number of studies and theories presented by different scholars and researchers who have studied the different factors related to the international expansion of various multinationals. The Uppsala model for internationalization expansion processes was one of the earliest developed models for global expansion policies of multinational companies. The Porter’s diamond model for competitive advantage of nations is a critical model used to understand the different locational and company specific advantages to be considered in the international expansion process. According to the study of Chen and Mujtaba (2007) the entry mode factors considered for the expansion strategy are based on transaction cost model and can be considered the most critical step in the global expansion process (Chen and Mujtaba, 2007, p.322-337). The transactional cost model states that the implementation cost of an entry mode is a critically relevant factor in choosing the entry mode for implement ation. According to the work presented by Tang and Liu (2011), the evaluation of the

Marketing communication plan of MyBody Assignment

Marketing communication plan of MyBody - Assignment Example †¦Ã¢â‚¬ ¦..13 Bibliography †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦15 Executive Summary Introduction MyBody is a growing force in high street premium beauty retail. With a network of 40 stores and growth plans over the next 18 months for a future of 20 more stores, this young and dynamic company is beginning to make its presence known. The purpose of this report is to provide a marketing communication plan for MyBody to show how it will continue to be sustainable in the future. Summary of Strategy and Aims of My Body We would like to create a strong market presence that will include our retail outlets and a stronger marketing presence on the Internet. We currently have 10% of our market and we would like to increase it to 20% which we believe can be done if we add the ability for people to order online. We believe that we can do this withi n the next 18 months if we add services to our website and if we increase our marketing efforts. MyBody Competitive and Brand Positioning Our biggest competitors are Penhaligens, PureBody and Boots. MyBody would be somewhere in the middle of these products because our Unique Selling Proposition would be that we are exclusively selling products for the body to make the skin healthier and the body more supple. We would expect that people who were concerned about their bodies would make a special effort to go to an expert in this field. We would be an expert because we offer these products exclusively and we do not offer other types of products like cosmetics, fragrances, or candles. Marketing and Strategic Objectives for 2011 The following marketing and strategic objectives are recommendations for 2011: 1. Create a stronger online presence using social networking to help existing and future customers know about our products. 2. To educate customers about the products they use and thei r affects on the body. 3. To promote the website online and in the local stores and encourage customers to order online. 4. To promote MyBody using FaceBook, Twitter and LinkedIN as sources for social networking support. 5. To create a series of articles about skincare for various trade magazines online and offline. Target Markets and Characteristics Our target markets are women who are baby boomers and who use the Internet and Generation Xers. Both of these have different characteristics that we must be aware of as we are marketing. As an example, Boomers are more interested in staying young and beautiful. Gen Xers want to feel that they are in control. Marketing Communication Plan for My Body Introduction MyBody is a growing force in high street premium beauty retail. With a

The American Revolution Essay Example | Topics and Well Written Essays - 1500 words - 1

The American Revolution - Essay Example The biography of George Washington was originally written by Mason Locke Weems who maintained a subjective approach in evaluating the facts and presented Washington as a folk hero. Although they had lived through the revolution, yet many of the early historians did not have objective grounds for their claims. A new generation of historians surfaced with the start of the 19th century. Today, whatever we know about the American Revolution is primarily an outcome of their compilation of the war events. Historians of the 19th century mutually held a consensus that the American Revolution was morally justified. They were of the view that American victory opened the gate to freedom. The determinists of the early 20th century presented the second school of thought regarding the American Revolution. They thought that the revolution revolved around the conflict of class. The economic motivations were hard to be justified with the widespread rhetoric about equality and republicanism. The determinists analyzed the revolution as more than just an endeavor to gain independence. They thought of it as a means to strengthen a ruling elite American class. The determinists base their assertions on the fact that a vast majority of the people who had signed the Declaration of Independence were rich and took the revolution as a means to strengthen their power. The third school of thought regarding the American Revolution surfaced after the Second World War. Neo-Whigs were the owners of this school of thought.

Our position in Education is Cut Away Essay Example | Topics and Well Written Essays - 1500 words

Our position in Education is Cut Away - Essay Example 2.5 trillion budget eliminating dozens of politically sensitive domestic programs, including funding for education, to help meet his goal of shaving the budget deficit in half by 2009 (Allen & Baker, 2005). â€Å"The budget calls for 48 education program cuts totaling $4.3 billion, including $2.2 billion for high school programs, mostly state grants for vocational education. The budget would cut $440 million in Safe and Drug-Free School grants, $500 million in education technology state grants and $225 million for the Even Start literacy program according to the documents† (Allen & Baker, 2005). House Budget Committee Democrats said their analysis shows that the deficit will hit $495 billion in 2004, and will never go below $300 billion in the 2004-2013 period, reaching a total over the decade of $3.7 trillion. Rising federal deficits have triggered the need for the elimination of some monies for education (Federal Deficit, 2003). Vice President Dick Cheney defended the cuts a s measured. "I think youll find, once people sit down and have a chance to look at the budget, that it is a fair, reasonable, responsible, serious piece of effort,† he told Fox News Sunday. â€Å"The Administrations claim that it will cut the deficit in half by 2009 lacks credibility,† said a report released last week by House Budget Committee Democrats. â€Å"When the omitted items are included, along with the impact of making Bushs first-term tax cuts permanent, the report estimated that the government would rack up $6.1 trillion in deficit spending over the next decade† (Allen & Baker, 2005). Therefore, these numerous cuts in education spending in such key areas as vocational education, after school programs, family literacy programs and college support are being made ostensibly to reduce the federal deficit but are, in reality, having little effect on the deficit and a huge detrimental effect on the country’s population. In presenting his fiscal 2006 budget request to Congress,

Book Report on Farewell to Manzanar Essay Example for Free

Book Report on Farewell to Manzanar Essay In the early year of 1942, the families of Japanese people are being ordered to start a move to Manzanar, California; the Wakatsuki family is one of them. Many Japanese accept the move because they are afraid of Caucasian aggression, but some simply see it as an adventure. Families have to put on identification number tags on their collars. Riding on buses to Manzanar, Jeanne falls asleep on the bus, nearly half of which is filled with her relatives, and wakes up to the â€Å"setting sun and the yellow, billowing dust of Owens Valley. (pg 19) As they enter the camp, the new arrivals stare silently at the families already waiting in the wind and sand. Upon arriving, just in time for dinner, â€Å"the mess halls weren’t completed yet† (pg 19) seeing a line formed around the soon to be finished building blocking a good part of the wind. Only seeing tents and barracks, half built buildings that were unending. There were cracks in the floors, only one light bulb per room, gaps in the walls, an oil stove for heat, and not very much space at all. â€Å"We were assigned two of these for the twelve people in our family group. † (pg. 1) With all the confined spacing for the families, you can tell there was a lot of tension between everyone. The food they had made for us to eat was not in our culture at all. â€Å"The Caucasian servers were thinking that the fruit poured over rice would make a good desert. Among the Japanese, of course, rice is never eaten with sweet foods, only with salty or savory foods. † (pg. 20) On top of the food being served wrong, their latrines were not very useable. â€Å"The smell of it spoiled what little appetite we had. † (pg. 31) â€Å"My mother was a very modest person, and this was going to be agony for her, sitting down in public, among strangers.   (pg. 32). What some of the other women did was drag in a big cardboard carton and put up as walls so no one could see. The reservoir shack was just outside of camp. â€Å"My brother-in-law Kaz was foreman of a reservoir maintenance detail, the only crew permitted to work or to leave the camp limits the night of the riot. † (pg. 78) The guys that were on this detail slept on cots in a shack. When they turned off the lights in the shack at night and everyone was laying down it was so dark that you couldn’t see anyone or anything in the shack.

Emerging Trends in Education

Emerging Trends in Education For individuals, the potential benefits lie in general quality of life and in the economic returns of sustained, satisfying employment. For countries, the potential benefits lie in economic growth and the development of shared values that underpin social cohesion. This statement highlights the importance of education not only from individuals point of view but also from the nations perspective. Through this project I would highlight the changes in the educational trends since years and the present scenario of education system. Apart from it I would also throw light on the future prospects of such changes. Education plays a major role in individuals growth as well as in nations development. There are certain factors which have led to the changes in the educational system like liberalization, globalization, growing demand etc which would be discussed in detail in the later stages. This project would tell us that what are the major areas where changes in education has taken place and in what form. CHAPTER 1 REVIEW OF LITERATURE The study on Online education and the challenge of MOTIVATION (Timothy .Arnold) This case examines the increasing importance of online education and some of the problems related with it due to a wider and new concept. Many students get demotivated since online education classes are a new education format, it also does not possess many of the known support systems that we can find inside a traditional school structure. These support systems are what helps keep students motivated. Though online education is very important to be competitive but still due to lack of efficient faculty it is becoming a difficult concept for learning. The lack of social interaction can also be a significant contributing factor for online education students easily losing the motivation to study. The case also tells us that problems could be overcomed through identifying a goal and work towards its attainment. This process helps you build up your pride in your accomplishments. It could also be overcomed by increasing chat with the instructors. The study on Benefits of Online Education And Degrees in India This case tells us coming age is of online education. Online education gives students an opportunity to have greater control over their own schedule compared to traditional education opportunities and settings. Time and money are two of everybodys most precious commodities these days. Online degrees have been wisely accepted in job market, most online students have no problem to use their online degree to start their career or find a job. Taking an online education course also saves time. Online education is a relatively new field that depends on the Internet to provide the delivery of instruction to students. THE STUDY ON DISTANCE LEARNING Through this case I have analyzed that what student expects from distance education. It tells us that students who have family pressure and due to some reason can not attend regular classes, distance learning / distance education is mainly meant for those students. The reason for that, they did not want to leave their present job and want some success in their life after getting higher degree courses. if we talk about the number of colleges that offer distance learning, the list is like annamalai university, Delhi university, Panjab university, Guru Nanak Dev university, IGNOU, JAMIA HAMDARD university, Kurukshetra university are some of the famous distance learning centers that offers various types of distance education courses in the fields of arts, science, medical, accountancy, it, engineering and many more. This shows that day by day distance learning is gaining its importance. THE STUDY ON ROLE OF EDUCATION IN ECONOMICS GROWTH (SANA) This case highlights that the growth of the economy and development of a country is depending upon the education system of that particular country. European countries have already opened doors for international students and these countries are always emphasis on improving their education structure, developing more colleges and universities on country side areas and always in a way to update their course content on regular basis. The study on Higher Education in INDIA (BY Suma Chitnis) It concludes the era of how the higher education exist in India after the independence: First, higher education was to provide the manpower required for economic growth and for an efficient delivery of services such as healthcare, transportation, communication and community welfare -considered basic to a developed society. And, it was to contribute to the advancement of knowledge in the manner required to place India on par with the developed world. Second, higher education functions as an instrument of equality. It was recognized that these objectives were the very opposite of those that universities had served in British India. ROLE OF PRIVATE SCHOOLS IN BASIC EDUCATION (ANURADHA DE, MANABI MAJUMADAR, MEERA SAMSON AND CLAIRE NORONHA) it tells us that private schools have been expanding rapidly in recent years. It cautions that increasing privatization will only increase the already strong gender bias in schooling. The number of private institutions is expected to increase, if government system is allowed to deteriorate further. CHAPTER 2 INTRODUCTION Education is important not only for the full development of ones personality, but also for the sustained growth of the nation. Education is the act or process of imparting or acquiring general knowledge, developing the powers of reasoning and judgment, and generally of preparing oneself or others intellectually for mature life. The growth of the economy and development of a country is depending upon the education system of that particular country. Most of the developed countries and other developed European countries already open doors for students and these countries are always emphasis on improving their education structure, developing more colleges and universities on country side areas and always in a way to update their course content on regular basis. There have been some significant changes of emphasis between subjects, most notably the raising of the status of basic literacy and numeracy. Educations nowadays have been totally technology based. Online education, though a comparatively new system of delivering education, has come a long way to be recognized. More and more colleges and universities have started adding online courses as well as other forms of distance learning. As compared to other countries, India has also launched many types of different degree courses offered by various universities and colleges of India. Like education degree courses have played an important role in improving and developing education sector of India. Education is chosen to be the principal instrument for the countrys transformation from a poor, dependent, economically and technologically backward imperial colony into an advanced nation. In the larger design for this transformation which calls for economic development as well as extensive social and political change higher education is given much importance. Education is the only possession no one can ever take away from you. It offers a multiplicity of top quality education programs of interest to international students. Efforts to make learning more interactive and more fun for students appear promising. COMPARISON OF EDUCATIONAL TRENDS IN PRE ERA AND POST ERA In contrast with the traditional situation in which teaching staff develops courses on their own, and choose the way they teach and assess student progress (the teacher as king of his class) but now with the changing times, learning environments of the future will be designed by multi-disciplinary teams of experts. Experts in developing course material, programmers, graphical designers, and experts in assessment, all work together in designing rich modularized learning environments that offer alternative learning routes to different types of students. Earlier students focused more on the primary learning materials that was offered by teaching staff. But now the emphasis is on developing competencies needed to become knowledge workers, and if work and learning are more interconnected, one expect learning environments to become more open. Students nowadays with the changing times go beyond the primary learning materials offered by teaching staff and are expected to explore independently other information sources as well. With several educational options available to students today, newer trends are emerging in this field which has completely changed the traditional held perceptions about education in India. Several career options that were earlier not considered to be traditional have emerged as the most sought after education and career options. Various career options in like radio jockeying, radio management, news anchoring, program anchoring, news reading and reporting for the electronic media, content writing, fashion designing, event management, hospital management, medical transcription etc, have opened up several newer avenues for education. Traditional study courses like medicine, engineering and other subjects still have lots of demand. However, with the changing trends in the global and national economic scenario newer courses are fast emerging as alternative. The recent trends in education have certainly shown a deviation from the earlier trends. Online Education is fast becoming a major preferred mode of education among students. Enrolling to regular courses is increasingly getting highly competitive in India; So online education and distance education has come as a wonderful alternative and several students opt for this. Online education means web based learning, but there is no universally accepted definition. One of the main reasons for this is the provision that one can get degrees from various renowned universities from anywhere in India. Distance education is given through correspondence courses, where the student and the teacher are separated in time and space and sometimes both. Distance learning is doing a wonderful job by enabling the less advantaged sections of the society have an opportunity to get educated. CHANGES IN EDUCATIONAL TRENDS There are profound changes going on in the educational system. Almost every aspect of primary and secondary education has changed. These changes are needed because of ever growing pressure in the school systems themselves, partly because society itself is changing into one in which knowledge work becomes ever more important, and partly because of the very information and communication technologies which are transforming the economies. By confronting trends and technological developments, a new concept is emerged with a vision of a global learning infrastructure in which the role of schools and universities will be drastically changed, a radical transformation of the educational system. Major reasons behind these changes are:-: Globalization and liberalization Changes have led to more flexible learning arrangements. Education is under constant budget pressure, thus there is a need for more efficient and effective education. There are too many dropouts in the current educational system. Demand for more professional and skilled employees is increasing. Following are some of the examples of changes in educational trends:- MOBILE LEARNING- Todays students expect constant access to information-in the classroom and beyond. As educators all over the world are discovering, mobile learning has solved many problems. Students devour engaging, customized curricula when its delivered on the iPod or iPhone.Audio and video podcasts let students study at their own pace, wherever and whenever they want. ONE-TO-ONE COMPUTING- One-to-one computing means that every student or teacher is given to a computer, the internet and software anytime and anywhere. This way they can make maximum utilization of their time and become more efficient. PERSONALIZED LEARNING- Personalized Learning is a unique, blended classroom-based and non classroom-based public educational model that is tailored to the needs and interests of each individual student. The key attributes that comprise the Personalized Learning model are based upon how students learn most successfully, including a strong emphasis on parental involvement, smaller class sizes, more one-on-one teacher and student interaction, attention to differences in learning styles, student-driven participation in developing the learning process, technology access, varied learning environments, teacher and parent development programs, and choices in curriculum programs. VIDEO TRAINING- To enhance the quality of teaching and learning of pre-service training. The use of digital video was introduced. As a result of the use of video, trainees are able to improve their teaching performances in areas such as classroom management, group work, and motivation and presentation skills. PRIMARY EDUCATION The proposed changes to primary education seek to ensure that students are equipped not just with content knowledge, but also with the necessary skills and values to thrive in a fast-changing and globalised future. They build on the strengths of the current system, and seek to raise primary education to a new level. ATTITUDE OF THE TEACHER-The most important aspect of the approach is the attitude of the teacher, which highlights that learning is a form of play which fosters the blossoming of the childs natural development. Learning is made interesting, enjoyable, and full of fun. A large portion of the teaching materials are produced at the school by the teachers, who customize their teaching aids to suit the interests and knowledge levels of the students. HEALTH AND NUTRITION- First attention is given to the health and nutrition of the children to ensure that they have the physical energy and natural attention span needed for learning. Nutritional and medical supplements are provided to under-nourished children from low income families. Free exercising and play are encouraged to build strength and stamina. STUDENT-TEACHER RATIO IS KEPT VERY LOW- The student-teacher ratio is kept very low to enable the teacher to work with small groups of children at a time while others are absorbed in learning games or recreational play. The most effective ratio is 10 students per teacher during pre-school, LKG and UKG and twenty five students per teacher during standards 1 to 5. However, since the teaching methods are intense, each student actually needs to attend only 2Â ½ to 3 hours of class per day, enabling each teacher to effectively handle double the number of students. TEACHING CONFINED TO BRIEF PERIODS- Children learn spontaneously when their interest and curiosity are awakened. Teaching is confined to brief periods according to the natural attention span of each child, which is normally 15-30 minutes daily during the first two years. It is never extended beyond the childs span of interest. STORY TELLING- Story telling is used to make learning fun and to communicate basic values of goodness, beauty, harmony, responsibility and right conduct. Information on people and other living things, places, history, geography, and other cultures are presented to the child in the form of stories, pictorial information and explanations combined together to present facts in a living, integrated context rather than as a series of separate divorced subjects. NUMBER LINE METHOD- Rapid acquisition of basic math skills is achieved through the use of number line method which enables the child to physically experiment and act out different combinations of addition and subtraction. HIGHER EDUCATION Higher Education is not only a tool for economic development but a means of bolstering the confidence of a country and bringing about social change. Todays students are consumers looking for quality of service and recognition, access and equity, financing and cost, building of intellectual capital and capacity as well as policy coherence. QUALITY, ASSURANCE AND RECOGNITION It focuses on providing information and capacity to empower higher education stakeholders to make better informed decisions in the new world of higher education. This initiative aims to provide information to protect students from inadequate learning resources and low-quality provisions. Recognition refers to the acceptance of a foreign certificate, diploma or degree of higher education as a valid credential by the competent authorities and the granting to its holder the same rights enjoyed by persons who possess a national qualification for which the foreign one is assessed as comparable. DIGITAL LIBRARIES AND EDUCATION. More and more information is made available through the web. Search engines assure the accessibility of this material. Groupware allows synchronous communication between teachers and students worldwide. Online market research is quick and easy, and this market information can be combined with transaction log data allowing institutions to monitor consumer (i.e., student) response on an ongoing basis. Through the Internet, course material can be offered independently of time and place. Modularization makes it possible to offer different and flexible learning routes. INTERNSHIPS AND INDUSTRIAL VISITS Additions of internships and industrial visits have encouraged students to be more interactive and develop their skills in a better way. Industrial visits help students to take full advantage of learning opportunities and also helps students to become more effective and competitive. On the other hand by doing internship one can gain valuable work experience, apply classroom knowledge, gain confidence, increases interaction and creates opportunities to know and understand people better which would also help individual to be flexible. VOCATIONAL EDUCATION AND TRAINING (VET) Due to vocational education more students are getting employment quickly as it involves more involvement of industry, internships and due to this there is also less efforts thats needs to be taken by the institutions in order to train employees as students are already well versed and familiar with the work to be undertaken so it helps industries to save their training costs. TECHNICAL EDUCATION As the technical education courses in India are quite diverse, the number of institutes providing technical courses in India is also huge. More than 33o universities and 18000 training colleges are providing technical education. Technical education is day by day becoming the need of the hour. Technical education is given importance because without technical education one would not be able to handle work efficiently as would find it difficult to cope up with as changing world would involve more of technicalities and without much of its knowledge one cannot survive in industry for long. Nowadays technology is used as an additional tool for traditional teaching and learning processes and also technology is used as the center of an innovative teaching and learning process DISTANCE EDUCATION One of the main reasons for this is the provision that one can get degrees from various renowned universities from anywhere in India. Distance education is given through correspondence courses, where the student and the teacher are separated in time and space. Distance learning is enabling the less advantaged sections of the society have an opportunity to get educated. There are different types of distance learning options available to students. Some of them are Postal correspondence courses interactive CD-ROM courses pocket PC/mobile learning course Telecourse/ broadcast course through radio or television and synchronous or asynchronous internet courses. Just like online education, in distance education too, students will not have to relocate to new places or make any changes in their existing work. PRIVATE EDUCATION The concept of private education has been increasingly given importance. Private schools often provide superior results at a fraction of the unit cost of government schools. It has been pointed out that private schools cover the entire curriculum and offer extra-curricular activities such as science fairs, general knowledge, sports, music and drama. FACTORS LEADING TO CHANGE IN EDUCATIONAL TRENDS Several developments in the workplace, changes in student demographics, and the economic trends are forcing educational institutions to change. DEVELOPMENTS IN THE WORKPLACE Employers are seeking employees who are technology and information literate. The education of new knowledge workers requires emphasis on information access, problem solving, analysis, evaluation, and decision making. Rapid change and uncertainty in the workplace encourages employers to seek individuals who already have the required skills. The increasing number of part-time workers require more flexible access to education. Knowing how to access information rather than memorizing information is central to coping with this rapid change. ECONOMIC PRESSURES Economic pressures are one of the reason for educational change. As most of the faculty is already working as hard as they can. And by trying to get the faculty to work harder will not produce greater efficiency. Due to increasing demand and to reduce unemployment rate changes in education is necessary. COMPETITION Private business has begun to see profit potential in offering short, inexpensive market-specific training that appears to be highly relevant to students. This training directly competes with traditional college programs. Access to the Internet allows learners to take courses virtually anywhere in the world. There are currently hundreds of courses available from accredited North American colleges in all academic disciplines. Geographic location is no longer relevant. Global competition is increasing constantly. INTERNATIONALIZATION, REGIONALIZATION AND GLOBALIZATION Internationalization, regionalization and globalization are key factors that shape Higher Education. The development of regional education and research areas in various parts of the world challenges national values and cultures and calls for new regional instruments (e.g. for quality assurance and recognition). The specific challenges facing small states, whether island or landlocked, requires special attention in the context of globalization. FUTURE PROSPECTS The pace of change is mandating to produce a faster, smarter, better grade of human being. Future education system will be unleashed with the advent of a standardized rapid courseware-builder and a single point global distribution system. SUCCESSFUL ENTREPRENEURS With the introduction of changes in education system it would give rise to successful entrepreneurs. As sound and capable executives are rendered completely ineffective in a startup environment but as the concept of provision of education has changed and more emphasis is laid on technical and managerial skills these executives are emerging or found more immensely. ECONOMIC DEVELOPMENT Changes in education would also lead to development of the nation as individuals would be more efficient and capable which would directly contribute to the nations growth and development. It would also lead to more innovations and raise the standard of living as individuals would be more organized. With more knowledge and high skills one would become highly competitive and could easily adapt in any part of the country. It would also lead to better functioning of the units. TECHNOLOGICAL ERA Coming era would be technological era, The Information Age, also commonly known as the Computer Age, is an idea that the age will be characterized by the ability of individuals to transfer information freely, and to have instant access to knowledge that would have been difficult or impossible to find previously. The idea is linked to the concept of a Digital Age or Digital Revolution, and carries the ramifications of a shift from traditional industry that the Industrial Revolution brought through industrialization, to an economy based around the manipulation of information. SKILLED AND HIGHLY EFFICIENT WORKERS It would also lead to highly skilled and efficient employees who have been provided quality education. The employees would carry a positive framework or outlook and would be very effective in their decision making and would also carry technical and managerial skills which would help them to be more productive and qualitative in nature. CHAPTER 3 RESEARCH AND METHODOLOGY OBJECTIVES To study the comparison of educational trends in the past era and the present scenario. To study the effects of changing educational trends on the Indian society. To study the changes in the present educational system To know about the factors leading to the change in the education. CHAPTER 4 DATA ANALYSIS AND INTERPRETATION DATA ANALYSIS AND INTERPRETATION In this study I have analyzed that globalization has played a major role in changing educational system. Foreign culture has a direct impact on the country. The companies that are entering Indian market are looking for the individuals who are highly qualified and consists of a mix of technical and managerial skills i.e. person should have complete technical knowledge and must have skills of leadership and should also be highly efficient. Changed educational system would lead to successful entrepreneurs. And these Successful entrepreneurs would be those who innovate, plan strategically, hold the risk bearing ability and stand strong against all the stumbling blocks transform them into stepping stones by bringing sweeping changes and revolutionizing. There had been lot many changes in the educational system whether it is incase of primary or higher education. In case of primary education stress have been reduced as education is taught keeping in mind the health of the students. Visual aids, gaming, story telling etc are given much importance in order to provide education to the students. More emphasis is laid on this method because it is found that this is much faster means of learning and also helps students to develop their personality and leads to more interaction. Whereas on the other hand incase of higher education more emphasis is laid on imparting quality education .quality education helps individual develop better learning skills. Internships have been introduced which encourages students to relate their college based knowledge with the practical knowledge and they can visualize the work actually done in the industry. Through this one can also focus on their goals more accurately. With the increased industrial visits one can develop its interactive skills and also improve its learning. It has also been analyzed that with the increasing competition changes in the educational methods are equally important as traditional method of teaching have become totally obsolete. With the changing time, the era would be totally technology based. Lack of computer education could also lead to unemployment as it would become need of the hour. Without computer education one would become unable to work efficiently and effectively. It would also lead to wastage of time and also resources. Such individuals would not be as productive as computer learning nowadays have become a necessity for every individual. Due to this fact most of the colleges have increasingly introduced more of computer aided programs and also included its training as a part of their curriculum. This case also highlights the introduction of new courses and learning programs. It also had laid emphasis on new educations systems like distance learning, mobile learning, online education that includes learning through interaction with faculty on cams. FINDINGS AND SUGGESTIONS FINDINGS A change in education has led to better individual development as well as development of the nation. Technology plays a major role in imparting education. Burden of students during primary stage is reduced as the education is conducted more in informal manner through role playing, story telling, conducting games etc. Higher education is improved by introducing internships, projects and by introducing industrial visits which adds more value to it. Globalization, liberalization and demand of the hour has led to educational changes. Educational change has bought a positive impact on the society.it would also improve literacy rate. SUGGESTIONS As per my opinion more emphasis must be given on e-learning than to book learning as it would help individual to conduct its operations easily in any part of the country as technology is improving day by day and access to it is equally important. More emphasis should be laid on industrial visits, technology accessibility i.e. theoretical learning should be directly linked with practical learning. More of practical approach should be used. Lectures and interaction with renowned personalities in the concerned field should be increased. It would help students develop their intellectual level, motivate them and develop confidence in them. Last but not the least as per my viewpoint more informal method of learning should be used, as it would help individual to develop its skills at a faster pace than the formal approach. CONCLUSION India is a developing nation and it has been expanding is every fields. Education saw an essential change gradually after Independence. Development of education in India brought about a transformation and the concept of education got modified. All levels of education in India, from primary to higher education portray a challenge. India got well-known educational institutions such as the IITs, IISc, IIMs, NITs, AIIMS, ISI, JU, BITS, and ISB. The higher education system of India is the third largest in the world, after China and the United States. Education travelled a long way and thus Indian education system introduced certain advantageous system such as online education In India. Online education is a system of education training which is delivered primarily via the Internet to students at remote locations. Online education encompasses various degrees and courses. Indian education has different phases. Students are provided with extensive scope and courses to choose from. One enjoys the opportunity of selecting the required field. The system of Distant Education in India is becoming increasingly popular. The students choosing distance learning process are benefited with the modern pattern followed. The availability of distance learning courses has assured that a person can pursue education from any state or university accordingly. So this highlights the increasing importance of changes in education and their benefits and effects on Indian society. CHAPTER 5 BIBLIOGRAPHY BIBLIOGRAPHY Sites referred:- http://www.nsba.org/sbot/toolkit/tiol.html www.

Advantages and Disadvantages of Building Restoration

Advantages and Disadvantages of Building Restoration Using examples explore the advantages and disadvantages of allowing redevelopment and reconstruction of historic buildings. For the purposes of this discussion it is primarily important to determine what is meant by historic and to rationalize the terms redevelopment and reconstruction. The terms will be used in the context of preserving and conserving buildings. This includes maintaining their predominant features and characteristics, whilst enhancing new features in keeping with the style and building constraints relating to traditional use of materials and resources. According to English Heritage buildings exist across the UK that span over a thousand years. They also work with the Department of Culture, Media and Sport and local authorities to allocate buildings such as these according to their criteria for listing or categorizing for the purposes of their historic importance. These are identified using the following criteria: Those having architectural interest: buildings which are nationally important for the interest of their architectural design, decoration and craftsmanship; also important examples of particular building types and techniques. Those deemed of historic interest: this includes buildings which illustrate important aspects of the nations social, economic, cultural or military history. A variety of places that have a close historical association with nationally important buildings or events. Places which have group value, especially where buildings are part of an important architectural or historic group or are a fine example of planning (such as squares, terraces and model villages) [1] English Heritage define historic in relation to a number of factors. All buildings constructed before 1700 are automatically listed. Similarly this is the case with most properties up to 1840. A number of post 1945 buildings are also included in these terms. A comprehensive breakdown of listed buildings statistics across the UK is illustrated below: 38% are domestic dwellings 15% date from before 1600 nearly 20% date from the 17th century 31% from the 18th century 32% from the 19th century 3% from 1900-1944 0.2% from 1945 or later[2] Introducing conventional features can have negative consequences on properties such as those defined above. Not only for cosmetic or domestic purposes but also in relation to implementing safety measures into a property. and accessibility by way of lifts and hand rails etc for the benefit of people with disabilities. There is also a trend for interpreting properties of historical interest into entertainment or ‘edutainment’ orientated experiences which can be argued devalues the historic importance and often encourages historical inaccuracy from the learning perspective. The final consideration to be made in relation to this essay question is the notion of whether old buildings should remain preserved exactly as they are without any enhancement, improvements, additions or restorations. That they should reflect the period they were constructed in and be immortalized as a historical or scientific study. This paper will seek to exemplify many of these issues relating to the redevelopment and reconstruction of historic buildings which covers a broad argument for discussion. The English Tourist Board published a paper in 1991 entitled ‘Maintaining the Balance’ which proposed new schemes designed to ensure that historic town environments worked in sync with their communities whilst providing the visitor with a traditional experience. Visitor Management Plans were adopted and Town Centre Managers were recruited as means of taking these initiatives forward. The conservation and preservation of built heritage often involves maintaining tight restrictions and limited planning opportunities which is not conducive to new housing projects or business opportunities which could generate enterprise and economic benefits. Instead many of the UK’s classified historic towns remain stagnant and non progressive.[3] Similarly there are currently plans to renovate and restore the city centre of Amsterdam in keeping with its cultural heritage. The city centre is divided by two groups of residents. One enjoys the aesthetic benefits of living in this area , while the second are simply living centrally for the purposes of work and being close to amenities. This second group is unconcerned with the historical importance of the city and is not prepared to invest in maintaining or developing it as such. Often when areas such as this are under preservation orders high costs are incurred for maintenance and renovation in the style accustomed to the period. This in turn raises the rents of properties which become too high for existing residents to afford, eventually forcing them out of their homes, as is feared in Amsterdam.[4] When considering the practical aspects of individual houses, when a building is disassembled or exposed for the purposes of renovation or reconstruction, a great many vital elements which are original to its heritage can be lost. This might include clay or lime mortars used in between joist, foundations and chimney linings. Wooden frames held together by pegs can fracture if disengaged and it is crucial that that high levels of carpentry skills and traditional craftsmanship techniques are applied when rebuilding and renovating buildings.[5] There are an abundance of sites, Museums and stately homes which are testaments to ‘living history’ and function for the benefit of the public across the world today. Colonial Williamsburg and the Historic Charleston Foundation in the United States, Slave Forts in Africa and Weald and Downland Open Air Museum in the UK to name a few. They all encourage the preservation of old buildings. With this redevelopment comes the opportunity of numerous availability of grants and Heritage Lottery funding to help with this process. They enable people to remain aware of what is important historically and that reflects the lives and communities from which we all originate. People managing these processes need the necessary expertise with which to achieve these renovations and reconstructions. Acquiring documentation of age is essential as is being true to the period in which it was built architecturally. Architectural historians in the United States for example have divided buildings into around half a dozen significant periods of half a century each. These phases are then sub-divided into over-lapping periods. Even then not all of these categories are universally recognized.[6] This suggests reason enough for ensuring that each building selected for re-development is accurately assessed and renovated accordingly and appropriately. It is important also to remember that this is not a new phenomenon. In 1877 the painter and writer William Morris wrote a manifesto against the proposed restoration of Tewkesbury Abbey. During this and subsequent periods architects considered restoration to be about changing a building for the purposes of altering it to reflect its key historical importance. For example during the late nineteenth century many Anglo-Saxon churches in the UK were ‘restored’ into Gothic interpretations. This was a reflection of people’s attitudes then surrounding medieval masons, who were deemed uninitiated into religion. Consequentl y the Gothic form and design purported to purist representations and was in essence closer to God.[7] It is important then to remember that when renovating buildings they do not become exploited for the benefit of contemporary tastes and trends. It can be argued that many of these ‘living history’ experiences have become just that and are able to be devalued very easily. Accuracy based on the facts available to the architects is what should remain of paramount importance when reconstructing any historic building. One of the most exceptional examples of reconstruction to be seen today is with the city of Warsaw in Poland. During the Second World War over 85% of the city centre was destroyed. A huge campaign and total restoration took place over a number of years. The results of which stand today including replica churches, palaces and a market places all sensitively and historically representative of a history which spans some eight hundred years in its reconstruction. [8] On the other hand reconstruction is never going to be entirely accurate in some instances and it is these examples that encourage debate. Take for example the tourist reconstruction site at Mount Vernon in Washington where the coach house, slave quarters/ greenhouse and ‘stercorary’ have all been restored following fire damage that occurred in the mid nineteenth century. Some of which was based on documents and reminiscence accounts from past generations. Parts of the stercorary were rebuilt in 2001 incorporating the original cobbled stones and brickwork uncovered by archaeologists with research sourcing a drawing from 1807 which provided structural accuracy to be maintained. However when builders came to reconstruct the blacksmiths shop the old plantation ledgers illustrated detailed records pertaining to its location and activities. Whilst other archives provided details relating to the working blacksmiths themselves. Nonetheless contradictions began to appear relating to the shop’s exact location and its appearance during the year 1799. This contention has raged for over fifty years and has raised all the issues regarding physical reconstruction and the amount of evidence that is required in order to support the justification for re-building the property without sufficient authenticity.[9] Another similar example of this where reconstruction has been curtailed is with the handling of Franklin Court in Philadelphia, the residencies of the former President Benjamin Franklin. During the 1970’s an extensive programme of research both archaeological and archival was carried out on the assumption that the house and grounds would be renovated and fully furnished into an interpretative museum. But the research revealed little evidence of any pictures or drawings of what the house had actually looked like. Consequently no reconstruction took place other than the outbuildings and grounds which had retained more documented evidence. Proving that accuracy is reassuringly not always taken for granted in this type of work. Future functional requirements of a building are also aspects of development to consider within a historic building, as the law now governs that public buildings need to comply with the DDA (Disability Discrimination Act) by ensuring they have accessible routes both internal and external as well as ramps, lifts and toilets where necessary. This legislative requirement has had an impact on the way in which many historic buildings have had to alter their environment, which is of course an enormous and necessary benefit for people with a disability; although it remains one more area of concern where public renovations and redevelopments are taking place. The most heated debate in terms of redevelopment of historic buildings is of course a matter of architectural and archaeological appreciation. Some sites are considered simply not available to be rebuilt. Sites such as Pompeii for example or the Pyramids of Egypt. They are revered as preserved examples of the past, museums in their own right. They consist of ruins which are fragile and vulnerable. If these ruins become too fragile or it becomes impossible to maintain them then it is understandable that some sort of structure may have to be built around them. This may of course eventually decrease the visual enjoyment of a historical building which is why so many sites of importance are now being re-built. Such historical monuments are now able to be reconstructed far more easily by way of digitization. Several digital projects of this type exist for educational purposes and are becoming more widespread. In addition many historic houses like the Queens House in Greenwich, London provi de significant 3D models that demonstrate the different architectural development of the construction and alterations over time. [10]Technology has become so precise and truthful in its interpretations that this may prevail as the preferred method of reconstruction and development in the future. Many historic buildings get demolished just because they are old, so the modern appreciation for rebuilding and conserving these properties are essential to maintaining the cultural heritage of nations throughout the world. However it is important that the historic environment from which they have descended is fully understood. The right skills, techniques and materials from an archaeological perspective are fundamental to ensuring this process is achieved accurately and sensitively. Bibliography Deben, L, Salet, W (2004) Cultural heritage and the future of the historic inner city of Amsterdam: Het Spinhuis Smith, M.K, Robinson, and S.M (2006) Cultural Tourism in a Changing World: Politics, Participation and (re)presentation: Channel View Publications Paravalos, P (2006) Moving a House with Preservation in Mind: Rowman Altamira Nash, G (2003) Renovating Old Houses: Bringing New Life to Vintage Homes: Taunton Press Sickles-Taves, L (1999) The Use of and Need for Preservation Standards in Architectural Conservation: ASTM International Jameson, J.H (2004) The Reconstructed Past: Reconstructions in the Public Interpretation of Archaeology and History: Rowman Altamira Fitch, J.M (1990) Historic Preservation: Curatorial Management of the Built World: University of Virginia Press, 1990 Sourced from: http://www.worldheritagesite.org/sites/warsaw.html, Date accessed, 20/11/08 Sourced from: http://www.nmm.ac.uk/visit/scenic-attractions/architecture-and-views/greenwich-architecture-and-views, Date accessed, 20/11/08 [1] Sourced from: http://www.english-heritage.org.uk/server/show/nav.1373, Date accessed, 19/11/08 [2] Sourced from: http://www.english-heritage.org.uk/server/show/nav.1373, Date accessed, 19/11/08 [3] Smith,M.K, Robinson,S.M (2006:292) Cultural Tourism in a Changing World: Politics, Participation and (re)presentation: Channel View Publications [4] Deben,L,Salet,W (2004:247-248) Cultural heritage and the future of the historic inner city of Amsterdam: Het Spinhuis [5] Paravalos,P (2006: 62-63) Moving a House with Preservation in Mind: Rowman Altamira [6] Nash,G (2003:21) Renovating Old Houses: Bringing New Life to Vintage Homes: Taunton Press [7] Sickles-Taves,L (1999: 14) The Use of and Need for Preservation Standards in Architectural Conservation: ASTM International [8] Sourced from: http://www.worldheritagesite.org/sites/warsaw.html, Date accessed, 20/11/08 [9] Jameson,J.H (2004: 80) The Reconstructed Past: Reconstructions in the Public Interpretation of Archaeology and History: Rowman Altamira [10] Sourced from: http://www.nmm.ac.uk/visit/scenic-attractions/architecture-and-views/greenwich-architecture-and-views, Date accessed, 20/11/08

Scapegoats for Society :: Expository Essays Research Papers

Scapegoats for Society In the last decade or so, and especially since the shootings in Columbine and various other schools, people have been up in arms about violence and sex in movies, television, music and video games. New restrictions have been put on most of these media forms, or at the very least, old restrictions are enforced more rigidly. Rating systems have been put into effect for television and video games, and warnings have been put on music that sometimes isn’t even all that offensive. While many of these precautions are justified, I believe that blaming terrible incidents like Columbine on these media is just passing the buck, and ultimately avoiding the real issues at hand. Ever since Clark Gable said the word damn in Gone With The Wind in 1939, movies have pushed the boundaries of what our society considers to be acceptable. As our society becomes more desensitized to sex, foul language and violence, movies are going to have to try even harder to push the limits. One might ask,  "Why do film makers try to surprise audiences with more â€Å"offensive† content in movies?" They continue to make movies more graphic because that is what will make money. Even if action movies don’t have much of a presence in the top ten highest grossing movies of all time, a good action movie will generally more than break even. Whether the customers are bloodthirsty action movie fans, or censorship advocates watching just to see what filth is being produced, sex and violence sell. Many movies that are more artistic use violence to make intriguing social commentary, or to tell an important historical story. For example, powerful movies like American History X, a story about a young man who has grown up as a Neo-Nazi, and later sees the error of his ways, (by the way, this is an amazing movie, and if you haven’t seen it you really should) can change people’s lives forever, but could not make nearly as strong a statement without using violence as a story telling tool. War movies would also be rather ineffective without showing the death and destruction that surround war. Another industry that has received its share of baseless blame for violence in the last several years is the video game industry. For years, mothers around the world have told their kids that video games were a waste of time, money and brain power.

Essay examples --

Research has established that parents of children with an intellectual disability are at a greater risk of developing mental health problems. These parents typically report increased stress, symptoms of depression and a lower quality of life compared to parents without ID children (Olsson and Hwang, 2001, p. 535). Parental Stress and Depression At some point in their lives, all parents will experience stress as a result of having children. However, the types of stressors that parents of ID children experience are different and the level of stress is remarkably higher and often carries on into adulthood (Myers, Mackintosh and Goin-Kochel, 2009, p. 671). Research has shown that the immediate stressor is the diagnosis of the child; parents need to go through the grieving process in order to come to terms with their child’s condition (Norizan and Shamsuddin, 2010, p. 1000). The severity of the child’s impairment plays a significant role in determining parental stress levels (Rivard, Terroux and Parent-Boursier, 2014, p. 9). Myers, Mackintosh and Goin-Kochel (2009, p. 671) conducted a survey on 493 parents of children with autism spectrum disorders (ASD). The study identified that over 70% of parent statements expressed that their child’s care and supervision demands, school struggles, marital problems and c hallenging behaviours were major sources of stress. Children with an intellectual disability typically experience sleep problems such as prolonged sleep or frequent night awakenings, which can impact on parents’ sleep quality and quantity (Meltzer, 2011, p. 362). Chronic sleep disruption or exhaustion has been associated with decreased daytime functioning, another source of stress, as well as symptoms of parental depression (Melt... ...ility diagnosis. The study looked at four coping dimensions: 1. Positive coping: positive reframing of difficult situations and having an optimistic outlook. 2. Problem-focused coping: solving problems as they arise, and seeking advice and support when needed. 3. Active avoidance coping: avoiding stressful situations; escape-avoidance. 4. Religious/Denial coping: not accepting the intellectual disability diagnosis. Parents who adopted positive and problem-focused coping experienced lower levels of stress, anxiety and depression; while parents who adopted active avoidance and religious/denial coping strategies experienced higher levels of stress, anxiety and depression (Hastings et al., 2005, p. 386). Benson (2010) drew similar conclusions that employing positive coping strategies is likely to have the greatest influence on parents’ well-being and outlook on life.

William Penn and the Quakers :: essays research papers

William Penn and the Quakers The Quakers, also known as the Society of Friends was religious group that founded Pennsylvania. William Penn, one of the leaders, worked with the Quakers, Indians and the other population to make an ideal world for him, his followers, and the other people in his environment. With his efforts, and the help of others, the Quakers left a huge impact on Pennsylvania and the entire nation. The Quakers are a religion that originated in England in protest of the Anglican Church's practices. The man in charge of this religious revolution was George Fox.1 He believed that God didn't live in churches as much as he lived in people's hearts.2 In that state of mind, he went out into the world in search of his true religion. He argued with priests, slept in fields, and spent days and nights trying to find followers. His first followers were mostly young people and women. Besides freedom of religion, they wanted freedom of speech, worship and assembly, refusal to go to war or take oath, and equality of the sexes and social classes.3 In England, between the years of 1650 and 1700, more than 15,000 Quakers were fined and/or imprisoned; 366 were killed.4 The reason why the Quakers were put through such torture was because their beliefs and culture was different from the Anglican Church. At that time, any religion that was practiced in England other than the Anglican Church would be persecuted. They believed that religion shouldn't be practiced in a church as much as in your heart. The differences that were between the Quakers and the Anglican Christians was that the Anglicans practiced strict discipline in their prayers. They would go to prayer every morning, and ask for forgiveness of their sins. They believed that the sacred authority was the Bible, the only way to make your way to heaven was to go to sermon; they should glorify God in the world; and pay no attention to the irrationality of God. They didn't believe men could achieve anything for themselves; only God could do that. The Quakers, on the other hand, believed that God should be in your spirit, not in sermon, and that your sacred authority shouldn't be a book, it should be your inner light, the force that drives you through you life. They believed you shouldn't be servants of God, but to be friends of God.