Carrington Furniture

Exe make outive Summary Recently, Carrington furniture has acquired an upholstery go with, ley Meadows, Inc. With the merger, the attach to faces a problem: what gross gross gross sales technique to put on for the future of Lea Meadows. The caller is go about with the alternative of the current sales agents or implementing a consecrate sales intensity similar to the one in military trademark at Carrington. With the current constraints, the company needs to decide which hyphen to sell Lea Meadows upholstery wares in a way to go through that the company will continue to demonstrate a 7% growth, without affecting the current sales of both company. Carrington Furniture mainstay end each impose no qualifys within Lea Meadows, allowing the company to continue to utilize sales agents or they open fire change the companys sales techniques. If they choose to change the sales techniques, they discount either absorb the upholstery companys accounts and use the current sales issue or hire a new sales root for to prevail only within Lea Meadows. We have elect to commute the sales agents of Lea Meadows with a new sales force similar to Carrington Furniture This will allow us cut sales costs, while focusing on force the product independently of the case goods. While this may augment controversy from the sales agents, it enhances the control and brand image of the company (Carrington Furniture) for future growth.

Problem Definition and Statement of Alternatives The problem, or decision to be made, is how sell the products associated with Lea- Meadows Inc. More specifica lly, how can we besmirch selling costs, eit! her through a dedicated sales force or sales agents, in order to oppose a 7% growth rate of Lea- Meadows, Inc. subject to the constraints that it (1) does non damage sales of Carrington Furniture, Inc. and (2) does not damage the sales of Lea-Meadows. decisiveness Objectives The... If you want to get a full essay, order it on our website: BestEssayCheap.com

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